INCREDIBLE: Snapchat loses £650m after Rihanna condemns firm for allowing ad ‘shaming’ domestic violence victims

Snapchat has lost $800m (£650m) after
Rihanna lambasted the app for making
light of Chris Brown’s domestic violence
towards her in an advert.

The ad was for the mobile game “Would
You Rather?” and it gave users two
options: “Slap Rihanna” or “Punch Chris
Brown”.

The advert appeared to reference Chris
Brown’s conviction for assaulting
Rihanna in 2009 while they were dating.
Brown pleaded guilty to assaulting
Rihanna during an argument.
The singer was sentenced to 180 days of
community service, one year of domestic
violence counselling, anger management
classes and five years of probation –
which he was released from roughly a
year ago.
In the direct aftermath of the assault,
images of Rihanna’s bruised, swollen
face surfaced and were widely
disseminated.

Rihanna hit back at Snapchat with a
lengthy statement which accused the app
of “intentionally” shaming domestic
violence survivors.
Her remark sent the share price value of
Snapchat parent company, Snap, down
by nearly 4 per cent – erasing nearly
$800m from the company’s market
value.
The musician, who is one of the
bestselling artists of all time, said she
was “trying to figure out what the point
was with this mess”.
“Now SNAPCHAT I know you already
know you ain’t my fav app out there! But
I’m just trying to figure out what the
point was with this mess!” the singer
wrote on an Instagram story.
“I’d love to call it ignorance but I know
you ain’t that dumb. You spent money to
animate something that would
intentionally bring shame to DV victims
and made a joke of it.”
Earlier in the week, a Snap Inc
spokesperson said: “This advertisement
is disgusting and never should have
appeared on our service. We are so
sorry we made the terrible mistake of
allowing it through our review process.
“We are investigating how that
happened so that we can make sure it
never happens again.”

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Snap, who has blocked the heavily
criticised game from advertising on its
platform, also said the ad was published
“in error” and was taken down
immediately.
The firm said: ”The advert was reviewed
and approved in error, as it violates our
advertising guidelines. We immediately
removed the ad last weekend, once we
became aware.”
The ad came under heavy criticism on
Twitter, with Chelsea Clinton, the
daughter of former presidential
candidate Hillary Clinton, saying: “Just
awful. Awful that anyone thinks this is
funny. Awful that anyone thinks this is
appropriate. Awful that any company
would approve this.”
Snap’s value also plunged after reality
TV star Kylie Jenner criticised the app
last month. “Sooo does anyone else not
open Snapchat anymore?” Jenner
tweeted.
The share of Snap – which owns the
messaging service Snapchat – fell by
almost 8 per cent. This wiped £1bn off
its market value.

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